Starbucks Rebrand 2024 Tacoma. Lastly, and perhaps most important to the foundation of the starbucks brand, we will reinvigorate the partner culture at starbucks. Starbucks’ new ceo brian niccol has a herculean task in front of him to change the dire state of affairs that the world’s largest coffee chain is currently brewing in.

We’re getting back to starbucks. You’ll see that, since the rebrand, starbucks’ stock prices.